Programme Rundown

During the 5-day programme, through different games, activities and expert guidance, participants will team up to learn 21st century skills such as goal setting, strategy development, team work, creativity and communication. You will also learn the essential steps and considerations of starting a business, brand building, integrated marketing communications and presentation skills. Teams will pitch their business plans and you may have the opportunity to win the Grand Prize!

Workshop Facilitator

Bernard Suen

Bernard Suen,
Adjunct Associate Professor of Management, CUHK Business School